Jo Ash, thanks for capturing the essence of crafting intuitive products and for beautifully articulating how to connect with your users through this blog post. 💙

As a Content Designer, I focus on leveraging behavioural science techniques to craft my product content. This emphasis has always stemmed from my belief that the essence of a product’s recall or value and stickiness like you said, lies in its behavioural elements. Glad, you reiterated it and so aptly. 👌